The UX of Credit: an Evolution of Trust

The UX of Credit: an Evolution of Trust

If you lived in a rural community at the beginning of the 20th century you probably didn’t travel very much and many of the things you needed could be bought from your local stores. If you couldn’t afford to pay, the store would let you leave with your items secured with a promise of futureContinue Reading

The Three Sides of Interaction Consistency: Interaction Design Principles

The Three Sides of Interaction Consistency: Interaction Design Principles

Interaction consistency may be one of the most widely accepted pillars of usable interaction design. This seemingly simple concept can act as a double-edged sword and has lead many interface designers to make serious UX design errors in the name of consistency. Akendi’s 12 Interaction Design Principles, include 3 different types of interaction consistency: SystemRead more

Paper Prototyping and Unconstructed Thought

Paper Prototyping and Unconstructed Thought

During my years in design school we were encouraged (and actually required) to always begin our work by sketching – away from our computers, away from structure and grids – on a blank piece of paper with a pencil. To be clear, I haven’t ever claimed to be the greatest artist, and amongst many greatRead more

Tracking Customer Experience: Reward cards and other schemas

Tracking Customer Experience: Reward cards and other schemas

Who doesn’t love a good reward card? Discounts or money back on products, which I am going to buy regardless, seem good to me. Sure, I know it is the company’s ‘trick’ to lure me back time and time again but should that really bother me? It is not such a bad thing that aRead more

Usability Testing for Medical Systems: It’s not that complicated

Usability Testing for Medical Systems: It’s not that complicated

My introduction to the world of human factors and usability testing was through a book entitled, “Set Phasers on Stun: and other true stories of design, technology, and human error” by Steven M. Casey. Set Phasers on Stun is a collection of short stories where the misalignment between the design of technology and user behaviourRead more

Experience Mapping: The devil is in the detail

Experience Mapping: The devil is in the detail

We often travel for the work that we do here at Akendi, so hotel and travel arrangements are nothing new to us. It becomes routine after a while, but once in a while I do encounter an odd situation that gives me pause to consider how things could be done better. If you produce aRead more

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