Why Your Experience Is Your Reality (And How To Make The Perfect Cup Of Coffee)

Why Your Experience Is Your Reality (And How To Make The Perfect Cup Of Coffee)

I love coffee, it fuels my day, it fuels the company, and I couldn’t do business without it. Fortunately, I am not alone. Even the Brits have fallen for the allure of good coffee, and coffee shops such as Nero, Costa, Starbucks can be found on every corner of self respecting city centres. Sometimes, youContinue Reading

It’s True: Users Don’t Know What They Want

It’s True: Users Don’t Know What They Want

Users don’t know what they want; this is a fact of user research. Of course, it would be great to be able to ask users “How would you design this?” or “Where would you place this call to action?” or “What do you want to see in this design?” and get beautifully articulated answers thatRead more

Why organizations can learn about team performance from neuropsychology

Why organizations can learn about team performance from neuropsychology

The field of UX is intimately concerned with how people think, feel and act, and how to leverage those behaviours to create a better user experience. It should be no surprise that the bedrock of UX practices is science and neuropsychology. Hemispheric Specialization Defined I am fascinated with “hemispheric specialization”. It is a fancy name forRead more

Pokémon Go: Fun but Not Augmented Reality

Pokémon Go: Fun but Not Augmented Reality

If you have read any of the news in the last couple days or are a millennial, then you’ve probably heard by now about the release of the Pokémon Go game for Android and iOS.  In the short period of time that it has been released people have been robbed http://bit.ly/29APj3k, found dead bodies http://bit.ly/29stDJ7Read more

Why Poor Customer Experiences Are Still So Common

Why Poor Customer Experiences Are Still So Common

When Companies Fail To Invest In Connecting To Users, The Fallout Is Significant In 1998 Joseph Pine and James Gilmore published “Welcome to the Experience Economy” in the Harvard Business Review (July 1, 1998.) The authors suggest the forces of competition, commoditization and technology advances have evolved our expectations beyond basic needs to heightened experiences.Read more

Cycle Revolution & Bicycle Design: An Inspiring Visit to the Design Museum

Cycle Revolution & Bicycle Design: An Inspiring Visit to the Design Museum

My husband is a bike nut. For as long as I’ve known him he has been an avid cyclist, and thankfully, he encouraged me to get riding a few years ago despite my lack of courage on our busy city streets. Now I can’t imagine life without my peddled companion! So on a recent visitRead more

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