This past weekend, the Association of Chartered Industrial Designers of Ontario (ACIDO) hosted their 15th annual Rocket competition, a competition that recognizes outstanding talent and projects from Ontario’s graduating industrial designers. Each year the most deserving student is awarded a sponsored prize that highlights a crucial step of the design process. These awards range fromContinue Reading
I was recently visiting with my parents and had the luxury of being driven around by them in their ‘relatively’ new car. I say ‘relatively’ because they’ve had this car for over a year. It’s definitely still considered new to them; mostly because they haven’t quite figured out how to use it comfortably. What doRead more
At the time of writing this blog I am facing a real dilemma, nay even an existential crisis. I am torn between addressing two pressing and hyper-relevant events that will forever go down in history as defining moments of our age. Do I write about: Boaty McBoatface or Tesla Model 3? IRead more
“Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.” – Jared Spool But what about extraordinary design; design so enchanting you cannot ignore it? Generally when user experience is talked about, the discussion is about whether the product is useful and/or usable. However, another important aspect ofRead more
Elevator Speech Last night I went to the bank to renew my mortgage. As part of the process I was asked what I do for a living… I gave a short answer, User Experience/ Human Factors practitioner, appropriate for the application form, only to be met with a fairly predictable, “What’s that ?”. This experienceRead more
If you had to think about the best leader that you’ve ever known, what are some of the traits that you would use to describe them? Some top-of-mind characteristics are: Passionate Confident Empathetic Inspiring Purposeful Collaborative Committed I believe that true leaders aren’t identified by their credentials. They are identified by how they portray themselvesRead more
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
Experience Thinking innovation firm in Product UX Strategy, User Experience Design & Usability Testing for Companies: Toronto, Ottawa, Montreal, Vancouver, Canada.
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