For most consumer products one of the first touch points with the user occurs at the unboxing. Like children at Christmas, the user will most likely be eagerly anticipating opening the box, unwrapping the product and start using their new toy. However, a poor out of the box experience will result in user frustration, andContinue Reading
Member research is an often-overlooked element in the development of an association, however, when used effectively it offers value far beyond simple feedback. Good member research can identify expectations and market needs, while providing insight into creating sustainable membership growth. It also demonstrates a commitment to providing continued value, and builds trust within the membership. Effective memberRead more
What is the best approach for usability testing? At the moment, there are three main options for conducting usability test research studies: lab based, moderated remote sessions and unmoderated remote sessions. Lab based Usability Testing Lab testing: this is the oldest and still most common way to conduct a usability test. The participant and facilitatorRead more
A website is more than another outbound communications channel; it is a critical business tool. For businesses it can drive sales, and profits. For associations it can drive membership, donations, engagement, and more. To do this, you need to know the usage characteristics of those for whom the website it built – why they useRead more
We at Akendi are increasingly asked to conduct usability tests with digital products in the later stages of product development. This means we come in to test at the stage where the wireframes are already worked out and the client is working on the coding and visual / brand design of the digital product. So,Read more
Have you ever watched a movie or read a book that was incredibly painful but in the end left you with such good dinner conversation that the pain of getting to there was worth it? That is how I felt when I watched “Certified Copy”, a film by Abbas Kiarostami, starring Juliette Binoche and WilliamRead more
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
Experience Thinking innovation firm in Product UX Strategy, User Experience Design & Usability Testing for Companies: New York, Boston, San Jose, California.