Making Things Un-Usable (For Some)

Making Things Un-Usable (For Some)

At the hospital where Dr. Henri J. Breault worked in Windsor, Canada, a parent rushing in with a poisoned child was a daily occurrence. Medical teams would hurry to pump the child’s stomach before it was too late, but they didn’t always have enough time. These poisonings were caused by children getting assess to pillContinue Reading

3 Books Every User Researcher Should Read

3 Books Every User Researcher Should Read

Before the beginning of every summer, I like to research and choose my summer reading list.  I try to balance my list with fiction and non-fiction books, alternating as I read on.  So with about a month left of sunny skies and warm weather, I thought I would share with you some of the classicRead more

IOT and the Future of Bicycle Security

IOT and the Future of Bicycle Security

Like many of my teammates in the Toronto office, I cycle to work almost every day during the warmer months. It is hands-down my favourite way to travel and experience the city. Since my bicycle is my main source of transportation (and I average about 25km/day) I like to ride a good quality bike toRead more

Poorly Planned Changes Create Conflict

Poorly Planned Changes Create Conflict

Commuting in Toronto can be a very frustrating experience, particularly if you are a cyclist. Despite the rapid growth in the number of cyclists that are commuting, the city lags behind in creating infrastructure. Almost half of Akendi’s employees in Toronto cycle into work, and can regularly recount tales of harrowing encounters with cars, pedestriansRead more

Seeing is not always believing.

Seeing is not always believing.

We have 5 senses (some people claim they have six) and you cannot trust any of them. Cognitive psychologists studying exteroception try to make sense of how we make sense of our senses. The results of some of the experiments conducted are quite remarkable. Give people a perfectly round coin to hold and distort theirRead more

Experience Mapping VS. Task Analysis

Experience Mapping VS. Task Analysis

Experience Mapping is becoming an increasingly popular tool in the UX world.  They are often used to gain a better understanding of the overall customer/user experience across all platforms and touchpoints. Creating an experience map can help organizations pinpoint gaps in the overall customer/user experience, which makes it easier to identify areas for product innovation. Read more

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