Experience Mapping: The devil is in the detail

Experience Mapping: The devil is in the detail

We often travel for the work that we do here at Akendi, so hotel and travel arrangements are nothing new to us. It becomes routine after a while, but once in a while I do encounter an odd situation that gives me pause to consider how things could be done better. If you produce aContinue Reading

UX Process: The difference between success and failure

UX Process: The difference between success and failure

The benefits of following a process are known far and wide by those that have one. In UX specifically, a UX process can help align departments and timelines, define partnerships and roles, and induce collaboration.It can mean the difference between a product that lives and a product that dies. Let’s apply this in life andRead more

UX Storytelling: What story are YOU telling?

UX Storytelling: What story are YOU telling?

There is a growing sentiment that Storytelling is a thing in User Experience land, and that it’s something we need to take notice of and somehow integrate into the work we do in projects. To dig a little deeper into UX Storytelling, I did a little informal research of my own and found that aboutRead more

Card Sorting: A UX tactic for IA

Card Sorting: A UX tactic for IA

Often misunderstood or completely overlooked, Information Architecture is “a structural design of shared information environments” as stated by The Information Architecture Institute.  It’s what helps you understand your surroundings and navigate more efficiently – or find what you’re looking for. In the realm of user experience, there are 2 fundamental requirements for doing information architectureRead more

Icon Design in UX: Top 5 Considerations

Icon Design in UX: Top 5 Considerations

An icon is a graphic symbol representing and object, action or idea. They are an integral part of our visual language providing clear, recognizable and memorable meaning wherever they are applied, whether on a sign, logo, or user interface (UI). Let’s crack open the black box of icon design as we look at 5 keyRead more

Designing for ‘women’? You’re doing it wrong

Designing for ‘women’? You’re doing it wrong

Designing for women is a topic that many people have addressed and was recently brought to my mind when shopping for various sporting goods. I became frustrated by the selection for women in comparison to what was offered to men. Everything designed for women seemed to follow the ‘shrink it and pink it’ paradigm whichRead more

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