Recently somebody remarked that he didn’t understand what all the fuss around UX was all about. Surely this was not a professional discipline but you simply use your ‘common sense’ when designing. When asked why there is so much bad UX around, the answer was that this was designed by people who are simply not good enough. TheContinue Reading
This is part two of a two part series. In part one we went over the guidelines around using defaults and talked about some pitfalls to avoid. You can go back and read it at Understanding Defaults and Notifications (or, why I hate my dishwasher). So, last time we finished talking about my dishwasher’s useRead more
I fondly remember the days of sketching concepts on paper with a pencil and going to users to solicit feedback. There was a certain joy to working out design problems with pencil in hand… scribbling, sketching, and creating. More and more this type of activity seems to be a thing of the past. Interaction designersRead more
Elsie had $100, very little time, and needed results. She and her team were developing a new grocery-shopping app that would substantially simplify everyday shopping for users. They’d vetted out their ideas and validated the need for their app. However, time was running short and they really needed to begin development. Elsie knew that ifRead more
As we gear up for summer blockbusters, I thought it would be fun to take a look at how usability and user testing is represented in the fictional worlds created on the silver screen. For this initial post of “Akendi Goes to the Movies” I thought I would start with something that is aRead more
Card sorting is a great method of exploring and understanding how users organize and label content. In our post on Card Sorting, we provided the basics for running a card sort, types of card sorts and things to be cognisant of when facilitating a card sort. Applying what you have learned can be a challengeRead more
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
Experience Thinking innovation firm in Product UX Strategy, User Experience Design & Usability Testing for Companies: New York, Boston, San Jose, California.
T: +44 (0)20 35982601
22 Highbury Grove
London, N5 2EF