Has the car industry gone too far with premium car features?

Has the car industry gone too far with premium car features?

I was recently visiting with my parents and had the luxury of being driven around by them in their ‘relatively’ new car. I say ‘relatively’ because they’ve had this car for over a year. It’s definitely still considered new to them; mostly because they haven’t quite figured out how to use it comfortably. What doContinue Reading

The Trials of Boaty McBoatface: Achieving balance between customers, users and business

The Trials of Boaty McBoatface: Achieving balance between customers, users and business

    At the time of writing this blog I am facing a real dilemma, nay even an existential crisis.  I am torn between addressing two pressing and hyper-relevant events that will forever go down in history as defining moments of our age.   Do I write about: Boaty McBoatface or Tesla Model 3? IRead more

Foresta Lumina: Magic Done Better Than Disney

Foresta Lumina: Magic Done Better Than Disney

“Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.” – Jared Spool   But what about extraordinary design; design so enchanting you cannot ignore it? Generally when user experience is talked about, the discussion is about whether the product is useful and/or usable. However, another important aspect ofRead more

So you work in UX: What Do You DO?

So you work in UX: What Do You DO?

Elevator Speech Last night I went to the bank to renew my mortgage.  As part of the process I was asked what I do for a living… I gave a short answer, User Experience/ Human Factors practitioner, appropriate for the application form, only to be met with a fairly predictable, “What’s that ?”. This experienceRead more

Project Management as Project Leadership

Project Management as Project Leadership

If you had to think about the best leader that you’ve ever known, what are some of the traits that you would use to describe them? Some top-of-mind characteristics are: Passionate Confident Empathetic Inspiring Purposeful Collaborative Committed I believe that true leaders aren’t identified by their credentials. They are identified by how they portray themselvesRead more

Auto-fill Your Taxes [Review]

Auto-fill Your Taxes [Review]

After having a miserable go at taxes last year, I vowed to make this the best year yet. I had heard about a new feature called “auto-fill my taxes”. So I signed up for an online account with the CRA. The Setup  The most difficult part of this whole process is the setup. There isRead more

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