In my last blog post I discussed the importance of your brand and the value that Brand Experience thinking can bring to your redesign project. This time, I’ll explain how to do it. For a branding project to be successful, you need to understand your organization, develop a sound brand strategy, and then execute thatContinue Reading
Brand design and UX are often seen as distinct processes. In many companies, product teams handle a product’s user experience while the marketing people look after the brand. At Akendi, our approach is different. Since we focus on building experiences for customers and users, we understand the important role a brand can play in creatingRead more
That’s the amount of time I had for writing this blog post. It meant I had to be creative, focussed and not be distracted for this period if I had any hope of finishing the post. As for me (and I assume others) the writing of these things are done in several takes, I writeRead more
I don’t know about you, but I’m always finding my inbox crammed with email newsletters I don’t remember signing up for. A lot of times it’s from stores I’ve shopped at or websites I’ve used to make travel arrangements where I’ve given my email and at the same time unknowingly signed up for marketing emails. While itRead more
In my last blog post, I talked about creating an interior space through the lens of User Experience Design (UXD). This perspective introduced the concepts of budget, circulation, and communication that would affect Akendi Ottawa’s exciting move to a new office space. At this point in time, we have secured a physical space, and areRead more
Hi, I’m Kostis and I love books! I always need to know that there are at least three of them in my “To Read” list before I finish the one I’m currently reading. I also love well-designed book covers. I’m not ashamed to admit that I have been deceived numerous times by works of artRead more
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
Experience Thinking innovation firm in Product UX Strategy, User Experience Design & Usability Testing for Companies: Toronto, Ottawa, Montreal, Vancouver, Canada.
T: +44 (0)20 35982601
22 Highbury Grove
London, N5 2EF