I love coffee, it fuels my day, it fuels the company, and I couldn’t do business without it. Fortunately, I am not alone. Even the Brits have fallen for the allure of good coffee, and coffee shops such as Nero, Costa, Starbucks can be found on every corner of self respecting city centres. Sometimes, youContinue Reading
Users don’t know what they want; this is a fact of user research. Of course, it would be great to be able to ask users “How would you design this?” or “Where would you place this call to action?” or “What do you want to see in this design?” and get beautifully articulated answers thatRead more
The field of UX is intimately concerned with how people think, feel and act, and how to leverage those behaviours to create a better user experience. It should be no surprise that the bedrock of UX practices is science and neuropsychology. Hemispheric Specialization Defined I am fascinated with “hemispheric specialization”. It is a fancy name forRead more
If you have read any of the news in the last couple days or are a millennial, then you’ve probably heard by now about the release of the Pokémon Go game for Android and iOS. In the short period of time that it has been released people have been robbed http://bit.ly/29APj3k, found dead bodies http://bit.ly/29stDJ7Read more
When Companies Fail To Invest In Connecting To Users, The Fallout Is Significant In 1998 Joseph Pine and James Gilmore published “Welcome to the Experience Economy” in the Harvard Business Review (July 1, 1998.) The authors suggest the forces of competition, commoditization and technology advances have evolved our expectations beyond basic needs to heightened experiences.Read more
My husband is a bike nut. For as long as I’ve known him he has been an avid cyclist, and thankfully, he encouraged me to get riding a few years ago despite my lack of courage on our busy city streets. Now I can’t imagine life without my peddled companion! So on a recent visitRead more
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
Experience Thinking innovation firm in Product UX Strategy, User Experience Design & Usability Testing for Companies: Toronto, Ottawa, Montreal, Vancouver, Canada.
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London, N5 2EF