Empathy is a popular term in user experience design nowadays. Many recommend that designers need to empathise to create better experiences. And I’d wholeheartedly agree with that. But what I read in these conference talks, blog posts and other publishing places differs greatly from what I hear when designers talk to each other. The differenceContinue Reading
If there is one topic that stands out in my mind in the last few months, it would be the topic of collaboration. We have been asked to help others collaborate and we ourselves also desire greater collaboration in our work. Why is collaboration so needed in our workplace? Why do talent searchers look forRead more
The colour of a brand says a lot about who a company is. In this post we’ll explore the psychology of colour and how brands use this to create a deep connection with their customers. In design school, you learn about basic visual principals line, shape, texture, form, value, space and colour. In my firstRead more
If you have ever read the book Purple Cow by Seth Godin, you know that the idea behind the book is to be remarkable, noticeable and outstanding. Godin talks about what it takes to be remarkable. Godin believes that in order to be successful, you have to be outstanding in what you do. You don’tRead more
This past weekend I had the pleasure of attending the 7th annual CanUX conference here in Ottawa. After an inspiring experience last year, I was eager to hear this year’s line-up and have the opportunity to chat with local (and not so local) designers. Once again, the conference did not disappoint. Although some talks fellRead more
I have a confession to make… the 2016 Design Thinkers Conference was filled with inspiring talks but the “Confessions” theme didn’t quite resonate with what I was hearing. I have an alternate theme to suggest. Last week, our visual design team attended the 2016 Design Thinkers Conference at the Sony Centre in downtown Toronto.Read more
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
Experience Thinking innovation firm in Product UX Strategy, User Experience Design & Usability Testing for Companies: Toronto, Ottawa, Montreal, Vancouver, Canada.
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