Designing for women is a topic that many people have addressed and was recently brought to my mind when shopping for various sporting goods. I became frustrated by the selection for women in comparison to what was offered to men. Everything designed for women seemed to follow the ‘shrink it and pink it’ paradigm whichContinue Reading
Bias is an inclination. Most Biases – like preferring the smell of perfume instead of garbage, or assuming someone who’s shivering is cold – are helpful. But in the realm of UX Research, bias is like an evil villain lurking in the background, threatening to compromise research findings by any means possible. Bias in researchRead more
Is there a distinction between “work” technology and personal technology? The distinction is increasingly blurred as technological devices become more mobile, functional and popular. Today’s employees often use the same smart phone for both business and personal use, and a notebook computer can easily be used at the office, on the road or at home.Read more
A little while ago I saw the movie Her, a sci-fi, dramatic comedy about a lonely writer named Theodore who develops an unlikely relationship with his operating system. While it seems like such a Jetsons-esque, futuristic plot at first, some of the artistic decisions within the film make it feel like a very real partRead more
Tech is cool. And engineers just keep inventing cool tech, often without really considering what their inventions are really going to be used for. This is great news for user groups with ‘niche’ needs especially if there are multiple niches that can be served by the same technology. This week the Akendi UK team wasRead more
The creation of visual concepts is a process that many graphic designers may be familiar with. My process may differ a bit from others, or may be altogether unfamiliar to those who only see the completed concepts. Often I find that people think it simply ‘happens’. I assure you, it does not. The process canRead more
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
Experience Thinking innovation firm in Product UX Strategy, User Experience Design & Usability Testing for Companies: New York, Boston, San Jose, California.