A client once said this to me after watching his very first focus group session. The concept of getting answers to questions from real potential users was foreign to him. This comment didn’t come as a surprise to me as many other clients I’ve worked with have shared a similar sentiment; that they were ‘cheating’Continue Reading
In the lead-up to the new Star Wars movie, Star Wars the Force Awakens, I have been re-watching the existing Star Wars movies. Partly to acquaint my wife with them so that she can share in my enthusiasm, and partly to… why lie? I don’t need a reason to watch Star Wars. As I watchedRead more
So being a bit of an (massive) Apple fan-girl, I was unbelievably excited when the new iPad Pro arrived in our office at the end of last week. There’s something about that simple white box and imagery that just calls to you and tells you that greatness lies within. I was a bit late whenRead more
The Tamagotchi As a young child in the 90’s with no dog, I desperately wanted a Tamagotchi. Desperately. The pocket-sized virtual pet promised all the love and companionship that I had been missing out on. Everyone in my class seemed to have one and they looked so fun. So, I put it at the topRead more
Making technology more usable is generally thought to add to its persuasive capability, but are there times when usability goals conflict with persuasion goals? Amazon.com is a well known site that is often used as an example of good persuasive design. This post walks through an Amazon experience to explore how usability and persuasion interact.Read more
Over the weekend, I had the opportunity to attend the CanUX 2015; a volunteer-driven event that has come to be Canada’s premier annual UX event… a moniker I’m sure all in attendance would agree with. The event was incredibly well organized and drew a great mix of presenters speaking on topics that were interesting, informative,Read more
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
Experience Thinking innovation firm in Product UX Strategy, User Experience Design & Usability Testing for Companies: New York, Boston, San Jose, California.
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