Design Will Save the World

Design Will Save the World

In a recent interview with Zane Lowe of the BBC, Kanye West said that he believes that the world can only be saved through design. “I believe that the world can only be saved through design. And when I say through design, I know some snarky classist editor is going to take that as ‘KanyeContinue Reading

Improve Desirability: Improve your Experience

Improve Desirability: Improve your Experience

As I fought to run away from a sudden hoard of attackers before they killed me, I accidentally pulled out my cell phone holding it up so that it completely blocked my vision with a map of the town. I continued to run blindly into the darkness as I struggled to put the phone awayRead more

The Perils of Choice (and how to avoid them)

The Perils of Choice (and how to avoid them)

One Saturday in an upscale supermarket in California, shoppers were greeted with an extraordinary display of 24 types of jam to sample and buy. These exotic jams ranged from peach to kiwi and shoppers flocked to the display to sample some of these new and interesting flavours. What they didn’t know was that this wasRead more

Please Let Me Go – The Usability of Flight Booking Systems (Pt. 1)

Please Let Me Go – The Usability of Flight Booking Systems (Pt. 1)

Your name is Andrée Aumond and you wish to book a flight from Toronto, ON, Canada to Orlando, FL, USA for two weeks, leaving the 15th of July. You want to spend some time with your son’s family on the beach and relax. The only problem: You have to figure out these flight-booking sites first.Read more

Google Goes Gaga for Gestures

Google Goes Gaga for Gestures

“For years radios had been operated by means of pressing buttons and turning dials; then as the technology became more sophisticated the controls were made touch-sensitive. You merely had to brush the panels with your fingers; now all you have to do is wave your hand in the general direction of the components and hope. It savedRead more

Violating User Expectations

Violating User Expectations

“Mom, I’m going to have to call you back. I need to call 911.” I announced suddenly in the middle of my phone call. In retrospect, this maybe wasn’t the best way to inform my mother that I had just seen a motorcycle accident, but after sorting out that I wasn’t about to die, IRead more

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