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Research

Research is the backbone of good design. A thorough understanding of people’s needs is required to make things easier, faster, and more enjoyable. Our collection of Research blogs covers a range of research methods and the necessary insights to integrate them into your practice.

Unlock the Magic of UX Research

By Jessika Tremblay

04.04.2024

As a UX researcher with a background in anthropology, I’m guilty of taking for granted the value of doing research to inform good design. When...

Research

Your Customers Are Not Your Users

By Scott Plewes

11.13.2023

When the character Guy finally tries Green Eggs and Ham (and likes it) from the book Sam-I-Am, he has transitioned from being a customer to...

Design

UX Research Helps Product Owners Place Bets

By Scott Plewes

10.18.2023

Any new product or service has some risk, no matter how well-researched and designed. The product owner and business has to live with that risk...

Research

Research Will Sometimes Tell You It’s a Just a Bad Idea

By Scott Plewes

09.21.2023

Organizations often research to fill in key data around what they feel is sure to be a winning idea. Usually, that's what happens. However...

General

Is Romeo’s love for Juliet a 7 on the Likert scale?

By Scott Plewes

09.14.2023

There's a reason Romeo compared his love for Juliet to the light from the Sun instead of using a quantitative measurement. Math isn't the best...

Design

Show Me the Money… uh Value

By Scott Plewes

08.29.2023

We've heard many clients feel understandably frustrated that if the users could simply WAIT (often after entering a lot of data), they'd see the...

Innovation

When User Research Becomes a Barrier to Success

By Dan Iaboni

08.17.2023

User research plays a crucial role in the experience design process, providing valuable insights into users' needs, preferences, and...

Innovation

Think Twice Before Reaching for that UX Template

By Scott Plewes

08.02.2023

UX templates can be super useful. They are time savers and can give people insights into what they are templating (a persona, journey...

Design

A Quantum of Solace: UX Design Happens at Different Scales

By Scott Plewes

07.28.2023

On the one end, it's often critical to get the label on a specific button "right" when designing a software application because it can...

Design

One Fish, Two Fish, Red Fish, Blue Fish: Categorization in UX Design

By Scott Plewes

07.24.2023

Categories matter in data analysis and information design. It is tempting to take whatever categories the system already provides (emails...

Design

Making Music with HAL

By Dan Iaboni

07.07.2023

During a recent meetup focused on the application of ChatGPT, a startup presented their new AI-assisted music generation tool. The purpose of...

Design

Users are Terrible Designers. Usually

By Scott Plewes

07.03.2023

In general, end users are terrible at UX design. For the same reason most of the world is bad at reading hieroglyphics. They are not trained in...

Design

Data Science Needs UX, Especially UX Research

By Scott Plewes

06.28.2023

Any model in math is better if it is stronger on one or more of these factors: reliability, extensibility, stability. UX research can get at what...

Design

And the Survey Said…

By Scott Plewes

06.23.2023

Surveys can be an excellent UX research tool to understand your customers and users. Like any research technique, they can be a huge help, or...

Research

How to interview the right people, with the right questions

By Lotte van Gelderen

05.10.2023

You're running late for work. You step outside, and there is a blanket of snow falling from the sky, you haven't shovelled your driveway, and the...

Research

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