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Strategy

Without a plan, everything comes down to luck. Leave the direction of your company and your product to more than chance. Our collection of Strategy blogs covers a wide range of high-level strategic thinking and ideas from product strategies and roadmaps to customer and user experience strategies.

What to Measure Mathematically in UX?

By Scott Plewes

11.29.2023

With the growing popularity of machine learning and AI, it seems the number of mathematical techniques available to understand people's...

Design

Need You Look at a Product Design to Evaluate It?

By Scott Plewes

11.23.2023

Understandably, anyone from a technical architect to the CEO might want to look at a product or "play with it" to evaluate it. However, it...

General

Your Customers Are Not Your Users

By Scott Plewes

11.13.2023

When the character Guy finally tries Green Eggs and Ham (and likes it) from the book Sam-I-Am, he has transitioned from being a customer to...

Design

UX Research Helps Product Owners Place Bets

By Scott Plewes

10.18.2023

Any new product or service has some risk, no matter how well-researched and designed. The product owner and business has to live with that risk...

Research

Akendi US: Starting our NYC office!

By Dan Iaboni

09.04.2023

This year, we opened Akendi's latest office in New York City. Here is an interview with Dan Iaboni, Akendi's Chief Experience Officer, who shares...

General

Fail Fast Better in UX

By Scott Plewes

08.25.2023

The Fail Fast approach in UX design can work, but only if you learn. Failing by itself is no guarantee of that. By definition, it's just the...

General

Digital Transformation is Never Only Digital

By Scott Plewes

06.05.2023

Digital products have support, work with other products or services, and generally fit into some larger ecosystem of usage. When you figure...

Design

You can only Design ½ of what goes into an Experience

By Scott Plewes

Understandably, we talk about being user experience designers. However, in the end, we don't design an experience. That's something the user has...

Design

If You can Scope your UX Design Exactly you Probably are Doing it Wrong

By Scott Plewes

Organizations relying on UX Checklists run into trouble. On the surface they are doing a lot of things right; getting feedback from users, hiring...

Innovation

Falling Through the Cracks: Continuity of User Experiences

By Scott Plewes

One of the hardest things about service design is creating continuity in the user experience. That continuity, in part, comes from organizations...

Design

Invite Everyone to the Party: Integrating more Disciplines

By Scott Plewes

UX design and its techniques (think Journey Mapping, for example) is only one way to look at a system involving people. It is just as important...

Build

A Great UX Design Process Doesn’t Guarantee Great Results: Limits of Process

By Scott Plewes

Lean UX, Agile UX, Design Thinking, Service Design, JTBD, whatever your favourite design process, remember it's just a process. It's not a...

Innovation

Good Enough can be Good Enough and Even Great: Design for a Target, not Perfection

By Scott Plewes

You'll never achieve a perfect design. There's no such thing. You can, however, get-achieve-reach a design that meets many user needs and...

Design

Experiences are everywhere: UX Goes Beyond Human-Digital Interactions

By Scott Plewes

Interactions - and hence experiences - occur between people and other people, institutions, physical items, and more. All these interactions can...

General

Future Shock: your UX Strategy

By Scott Plewes

A User Experience strategy is like any strategy. It is about going from your current state to a better future state. The difference is, a UX...

General

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