Design easy-to-learn systems based on what users know
Recently when discussing success metrics for a new design with a client, they indicated that they wanted it to be so simple that their grandmother...
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The iPad Pro – A very confused Device
So being a bit of an (massive) Apple fan-girl, I was unbelievably excited when the new iPad Pro arrived in our office at the end of last week...
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Exercise Commitment and Longevity: Will the UX of a fitness tracker really make you more active?
I want to love and embrace fitness trackers. I really do. I'm active AND I love data. Yet despite doing a thorough fitness tracker competitive...
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A shopping experience ahead of the rest
Shopping online can be daunting and frustrating, from un-useable checkout processes to boring visuals, most online shopping experiences are...
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What’s your sign? Designing for the experienced user.
Have you ever faced this signage dilemma? Amazing, isn't it? I know which way to turn for everyone else's room but my own.* And yet...
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Trust them; they thought about you — and your money.
New York City sees over 50 million visitors annually, with numbers rising each year. This is a huge number and an important one to consider...
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GO Train – An Experience Review
I've recently relocated outside of the Greater Toronto Area and find myself commuting into Toronto on the GO Train quite frequently. In the early...
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Don’t make me use Tables: 5 Points on creating Email Templates
Coming from a development background, with a lot of experience in HTML and CSS, I was recently asked to create the new templates for Akendi's...
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Stop “Improving” My Bathrooms
If technology aims to make our lives easier, then why am I trapped outside of a bathroom by a fancy electronic door lock, unable to enter the...
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Making Things Un-Usable (For Some)
At the hospital where Dr. Henri J. Breault worked in Windsor, Canada, a parent rushing in with a poisoned child was a daily occurrence. Medical...
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Smart watches: a solution to a problem that wasn’t there?
Smart watches have become an increasingly popular item in consumer electronics over the past few years, exploding on to the scene back in 2012...
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Please Let Me Go – The Usability of Flight Booking Systems (Pt. 2)
Exhausted from your exploration of the WestJet flight booking system, you, André Aumond, are looking for smoother sailing and greener pastures...
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The Perils of Choice (and how to avoid them)
One Saturday in an upscale supermarket in California, shoppers were greeted with an extraordinary display of 24 types of jam to sample and buy...
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Please Let Me Go – The Usability of Flight Booking Systems (Pt. 1)
Your name is André Aumond and you wish to book a flight from Toronto, ON, Canada to Orlando, FL, USA for two weeks, leaving the 15th of July. You...
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Violating User Expectations
“Mom, I'm going to have to call you back. I need to call 911.†I announced suddenly in the middle of my phone call. In retrospect...
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