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Empathy in UX Design

By Tedde van Gelderen

Empathy is a popular term in user experience design nowadays. Many sources recommend that designers need to first empathize with users to create...

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The Dark Side of UX

By Leo Poll

Does UX have the power to manipulate and deceive? It does. And we must use our powers for good. Let me explain… I recently was the...

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Beware of UX Shingles

By Shaun Illingworth

Being a “UX consultant” is a big deal these days. More and more, companies are (finally, sigh!) looking to improve their customer...

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