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Competitive Landscape Analysis

Gain actionable market intelligence to innovate and differentiate.

We help you identify opportunities to develop your strategy and play up your unique strengths to your customers. We do this by analyzing your competition to gauge the customer, stakeholder and user experiences across a multitude of areas and compare them to your offering. Using Akendi’s Experience Quadrant model as well as other innovative tools and techniques, we help you innovate and differentiate.

ENGAGE & GROW

What customers need and want can differ from organisational priorities. Through rigorous competitive analysis, we identify opportunities for continued and increased engagement with your customer and for business growth.

LEVERAGE ADVANTAGES

We identify gaps in the competitive environment to help you differentiate and stand out amongst your competitors. This, combined with customer research enables you to leverage competitive advantages to improve your strategic approach for growth.

where to start

We typically start by talking to key stakeholders to capture your overall strategic objectives, vision and mission and to define the key information we’re looking to garner.

From there, we commence an analysis of the competitive landscape, gathering information on similar organisation’s strengths and weaknesses, product lines and how they rate in regards to service, quality, appearance, availability, pricing, visual approach and marketing activities.

TIMING
The typical duration for a competitive landscape analysis is 2-5 weeks.

how we do it

We first work with you to define and understand who your competitors are. We then create a comparison matrix, which outlines the specific criteria of comparison.

Once we’ve collected the data, we conduct a rigorous analysis of the data and make recommendations for areas of focus and/or improvement.

what you get

A competitive analysis often contains an Experience Quadrant analysis and the results of an expert focused review of competing products and services as they relate to the defined comparison matrix. We deliver a final report with our findings and priority recommendations.

Competitive landscape analyses are often done to identify gaps in your strategy and offerings versus others competing in the same category. However, the real value comes from finding opportunities to be meaningfully different and delivering compelling customer experiences that drive your business forward.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

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Process Icon
  • Innovation
    Innovation explores big ideas and boils them down to enable exciting outcomes.

    - Opportunity Scouting
    - Experience Immersion
    - Concept Incubation
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - Product Strategy
    - Customer Needs
    - User Needs
  • Research
    Gain the insight you need to design it right the first time.

    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    More than aesthetics, design also looks at interaction, and use.

    - Information Architecture
    - Wireframes & Interaction Design
    - Visual Design
  • Testing
    Testing provides the real feedback you need to make impactful changes.

    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS
Shaun Illingworth
Vice President

What experience are you creating?

Discuss your latest initiative with us.

Shaun Illingworth
Vice President
contact@akendi.com

WE HAVE SUCCESSFULLY COMPLETED OVER
65
Experience Strategy Projects
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Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT Process

Our Culture

Snacktime!

Our Friday lunch and lots of snacks fuel all our hard work and creativity.

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT Process

Our Culture

"Remarkable product and service experiences meet real human needs."

Snacktime!

Our Friday lunch and lots of snacks fuel all our hardwork and creativity.