Contact Us

Customer Persona Research

Gain valuable insights to meet the wants and needs of your customers.

Through field research, surveys, contextual inquiries and customer interviews, we gain valuable insights about your customers. We take these insights and personify and characterize the group or groups of people who share common goals. This information is invaluable for guiding design initiatives, whether it’s a physical product, a service, a consumer website or a web portal.

INSPIRE PURCHASE & LOYALTY

Linked to concrete evidence from research, we help you to understand who your real customers are, what appeals to them, what will make them buy, what will keep them loyal and what aspects of your product are of value to them.

BUILD CUSTOMER CENTRICITY

The customer experience is about how your customers feel when interacting with your product and your company. Our deep insights enable you to build a customer-centric strategy across all touchpoints, ensuring relevance and understanding to your customers.

where to start

Most organisations have some knowledge about their customers’ wants, needs and goals.

We typically begin by talking to internal stakeholders to uncover customer data, anecdotal or otherwise.

Then we conduct qualitative and quantitative customer research with actual customers to validate assumptions and gain insights.

TIMING
The typical duration for the development of a series of personas is 2-4 weeks.

how we do it

Through field research, contextual inquiry and other customer research methods, we capture and characterize the groups of customers who will value your product or service and their common attitudes and perceptions.

Based on the customer requirements, we classify these characterizations into primary, secondary and tertiary categories to define priority tasks and then use this information to guide the final experience design solution.

what you get

We develop detailed character sketches of different customer groups linked to concrete research data that provide useful insight on your customers wants, needs and desires.

Designers and developers make effective and relevant decisions when they understand target customers. Personas help focus the design and de-risk your investment by ensuring you meet customer expectations and consistently deliver an engaging experience.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

Process Icon
Process Icon
Process Icon
Process Icon
Process Icon
Process Icon
  • Innovation
    Innovation explores big ideas and boils them down to enable exciting outcomes.

    - Opportunity Scouting
    - Experience Immersion
    - Concept Incubation
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - Product Strategy
    - Customer Needs
    - User Needs
  • Research
    Gain the insight you need to design it right the first time.

    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    More than aesthetics, design also looks at interaction, and use.

    - Information Architecture
    - Wireframes & Interaction Design
    - Visual Design
  • Testing
    Testing provides the real feedback you need to make impactful changes.

    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS
Shaun Illingworth
Vice President

What experience are you creating?

Discuss your latest initiative with us.

Shaun Illingworth
Vice President
contact@akendi.com

WE HAVE SUCCESSFULLY COMPLETED OVER
34
Persona Research Projects
View Our Portfolio

Customer Personas

Watch the video
01:58

What our clients are saying

“Great seminar on intentional UX design. Akendi really knows what they are talking about”

D. Walker,
Philips Research

UX Certification

Start: 14-25 Aug, 2017 /
UX training & certification in Toronto, Register Now!

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT Process

Our Culture

Snacktime!

Our Friday lunch and lots of snacks fuel all our hard work and creativity.

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT Process

Our Culture

"Remarkable product and service experiences meet real human needs."

Snacktime!

Our Friday lunch and lots of snacks fuel all our hardwork and creativity.